Yesterday evening was PuristSPro's 1st ever Panerai dinner event.  As the General Manager of PuristSPro and Panerai forum co-moderator, words cannot express how thrilled I was to be able to organize and put together this Panerai event for the PuristS community.  Before I go any further, I want to thank the gracious Chad Warrick, Panerai Beverly Hills Boutique Manager, for putting together an awesome memorable event.  Thank you and I truly mean it from deep down inside. 

I'm a fan of many brands but Panerai has always been the brand which has been closest to my heart.  Anytime I'm unsure of which watch to wear for the day or week, I always find myself gravitating towards one of my Panerai's.  And each time, the result is a huge smile on my face   There really is no cure for the Panerai virus - once infected, game over!

Our event started at the Beverly Hills Panerai Boutique on Brighton Way (which I refer to as "Richemont Street" since Panerai, JLC, IWC, and Cartier Boutiques are all in row side-by-side).  Below is a picture of the Boutique facade.

Anxious to see what goodies are inside?  Let's enter then!  Don't you just love the Panerai crown protector as the door handle?

The new curvy wood wall displays are very beautiful and give the added nautical touch to the Boutique aura.

As you can see from the below pictures, the theme of this event is to showcase the new P.9000 movement for the entry level in-house movement line.

To put it briefly, the P.9000 movements are all automatics with a 3-day power reserve.  There are currently no manual winds.  The sapphire crystal is slightly domed and flatter than the domed 1950 Luminor crystal.  Water resistance is rated to 300m, and all the P.9000 movements have the useful zero reset feature for easy, quick, and accurate setting of the seconds.  Another great feature is the quick set hour hand where you can easily change the hour hand in +/- 1 hour increments.

Panerai's goal for this movement is to create a basic movement which is robust and simple for its customers, and I believe they have succeeded in this effort.  The P.9000 movements are adequately finished, and the quick set hour and seconds features are useful and practical features for the average Joe.

Here's Panerai North America Marketing Director Tom Byrczek (left), Chad Warrick (center), and Art Dakessian (our Glashutte moderator) making introductions and chatting away.

I would love to have a wall sized poster of the below display to put in my office!

For the rest of Anthony's coverage report w/ TONS of pictures in Panerai forum, please CLICK HERE