"to use the simple materials - because in using the simple materials, you give more value to your movement"
My interpretation of this means if you use simple (I believe Bonati is referring "simple" as in "inexpensive") materials such as steel for your case, instead of more expensive platinum, your movement gets more attention. Less focus is on the case, hence his statement of "you give more value to your movement."
Sorry can't further explain what he meant by "And don't forget that we come from Italy." Maybe someone here of Italian descent can expand on this sentence.
I only had 30-minutes to conduct the interview, and my interview was supposed to be for an hour, so I was keeping track of time trying to get through as many questions as possible before my time ran out so couldn't follow-up on some of his answers.
- Anthony