Fricks
1223
You ask the right questions....
Feb 07, 2015,13:46 PM
... and some answers are hidden the questions you are asking.
"innovate or die" : Panerai will have to face it sooner or later
The equation of time is a very nice feature, used by AP also, but not many watchmakers, so that's a big plus and there is something interesting here that can be squeezed out of it.
But when you are going into new territories, you have to remember your roots. Equation of time is not part of the panerai DNA, so i don't think its appropriate to use it as a base for a new model with a new design.
Strangely, that brand seems stuck in that strong design that became its identity, like everything that makes your strength,... its also your main weakness. Its mainly their fault, they locked themselves in that design, feeling safe and secure. Not taking a risk is often the biggest risk.
I feel Panerai is way less hot than it used to be. As if people got bored, beside the hardcore paneristies of course.
Its a very small production and prices are reasonable, plus they belong to a big solid group. So they are more or less Ok.
I don't think we'll see a completely new model. Even if they came up with interesting variations these last 2 years.